Automotive giant Porsche continues to expand its investment into advancing electric mobility globally, which is why this week it announced an increased investment it has with Greyp, a manufacturer of electric bicycles and a division of electrified supercar builder Rimac.
In 2018, Porsche had already acquired 10% of the Croatian company’s shares, and now it reaches almost 25%. The decision came after another company recently tried to buy a majority stake of Greyp, so the Germans executed their right of first refusal on the current contract.
Following this move, Porsche acquires a controlling stake, while Greyp and Rimac become minority shareholders of the business around electric bicycles.
Solidifying Leadership
The vice chairman of Porsche’s executive board, Lutz Meschke, explained that the move made by the company responds to the strategies of boosting sustainability and reducing emissions.
He assured that they are pioneers on sustainable mobility and constantly pushing forward with their electric mobility projects. “Our activities in the electric bicycle sector underline our constant focus,” he stressed.
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He pointed out that the Porsche company has been a leading supplier of plug-in hybrids for years. “In 2019, we launched the first all-electric Porsche, the Taycan, and last year, every third vehicle we delivered was equipped with an electric motor. Our ambitious goal is to have a CO2-neutral balance sheet across the entire value chain by 2030,” Meschke noted.
A Familiar Market
Porsche is no stranger to carbon fiber full-suspension electric bikes. Earlier this year, the company introduced two sleek-looking models with the German giant’s signature styling.
The Porsche eBike Sport offered electric mountain bikers a premium entry. For riders looking for a more commuter-oriented alternative to a mountain bike, the Porsche eBike Cross used a similar frame but with a road-friendly payload.
About Greyp
Greyp is known for its technologically advanced electric bikes, blending premium bicycle components, high-tech connectivity and novel, patented carbon fiber frames to produce premium electric bikes.
The company started with the high-powered G12 electric bike, which boasted a top speed of around 80 km/h and was thus more of an electric motorcycle with pedals.
In 2019, the company introduced its first carbon fiber full suspension electric mountain bike, the G6.
Written by I Jhonattan González
