In business there is a saying: ‘innovate to grow and advance’. General Motors (GM) seems to adhere to it after deciding to acquire 25% of Pure Watercraft, a company dedicated to the manufacture of ship electric motors.
GM is dedicated to cars, trucks and vehicle engines, therefore, seeing this move into a similar but totally new landscape reflects its efforts to innovate and extend market connections to embrace new customers, adopting a sustainable and futuristic vision in multiple senses.
“…Building on GM’s existing efforts to strategically deploy our technology in the rail, trucking and aerospace industries, the combined expertise of these two companies should result into future zero-emission marine offerings, giving consumers more choices than ever before,” says Dan Nicholson, GM’s VP of Electrification, Controls, Programs and Global Electronics.
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General Motors’ goals are to become the electric vehicle market leader in North America, and to this end, the manufacturer has made a $35 billion investment to improve performance in technology, including autonomous driving, electric cars and batteries.
One of the sections that has caught GM’s attention is the Pure Watercraft outboard engine, featuring an ideal efficiency that considerably reduces environmental pollution without lowering the performance, and at the same time requiring much lower production and maintenance costs than conventional marine power units.
The partnership of both brands will allow for mutual benefit, data sharing and technology use. Now, General Motors’ role at Pure Watercraft will be to work together to commercialize electric boats by integrating GM’s advancements with the objective of accelerating the transition to sustainable mobility.
About General Motors
General Motors is a global company focused on promoting an all-electric future, and to that end, it has the Ultium battery platform that will power everything from mass-market vehicles to high-performance cars. GM, its subsidiaries and its joint ventures sell vehicles from Chevrolet, Buick, GMC, Cadillac, Baojun Brands and Wuling.
About Pure Watercraft
Pure Watercraft was founded in 2011 in Seattle, Washington, to provide innovative marine electric propulsion that preserves the air and waterways for future generations.
Written by | Ronald Ortega
