Despite the chip shortage affecting the automotive industry worldwide, Tesla, owned by tycoon Elon Musk, has managed to break sales records for vehicles in recent months.
The U.S. company delivered 241,300 electric cars in the third quarter. Sales during that period were 72% higher than the 140,000 deliveries it made at the same time last year.
So far this year, Tesla has sold 627,300 vehicles, putting them on track to surpass the 2020 total of 499,550 by a wide margin.
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For the third quarter of 2021, the Model 3 sedan and Y SUV led deliveries with 232,025 units, followed by the Model S and Model X with 9,275. Tesla said it produced 237,823 vehicles.
Key to Success
Tesla increasing its revenue while other automakers are struggling with the semiconductor crisis is not a big surprise. Faced with a shortage of the element, the company has begun sourcing some different types of silicon, and rewriting their software to work with those new components.
During the last month, the Tesla Model 3 was the second best-selling car with a total of 7,826 units. Among the main reasons for being relegated to second position were the production peak of Volkswagen’s ID.3.
Furthermore, the commercial debut in Europe of the Model Y, intended for those who want a more compact-sized Tesla than the Model X and Model S, has acted as an alternative to the Model 3. It is expected that, as demand for the new electric SUV from the emporium headed by Musk increases, Model 3’s sales will drop slightly.
The way Tesla goes about sales is different from other brands because it does not have dealerships, but instead manages the entire sales and delivery process in-house.
Musk is confident that production will be restored and overcome the shortage of elements to be able to manufacture normally. Besides the possible launch of the Gigafactory in Berlin, which will greatly improve the delivery process of the Tesla Model Y in Europe, the most demanded electric car on the old continent today.
Continued Investment in China
Musk reaffirmed Tesla’s commitment to China and said that the automaker will continue to expand investments in the Asian country.
According to figures provided by the company, they sold 44,264 vehicles manufactured in China during August, including 31,379 for export. This was up from 32,968 in July and 33,155 units in June.
Written by I Jhonattan González
