The competition to win a place in the automotive electric section is not simple. First Tesla is the undisputed leader, then the rest of the brands struggle to offer models that captivate the attention of consumers. One such company is Volvo, which plans to engage its customers through safety.
Safety is an aspect of broad importance to Volvo, in fact, they define it as “core to our purpose as a company.” Jim Rowan, CEO of the company, assures that the firm has been a leader in automotive safety for almost 100 years. However, what is yet to be seen thanks to the Volvo EX90 will reach the next level.
This car will be the company’s first fully electrified flagship SUV, which will exceed safety standards with luxury details compared to any other car of the brand. “We will continue to innovate until cars stop crashing, until we are 100 percent carbon-free as a company,” Volvo assures.
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Volvo EX90 Safety Details
Volvo’s safety system has been targeted to combat a sensation that all human beings experience, and that can happen while driving: fatigue. The company’s program transcends to the next level after assuring that it will come equipped with “an invisible safety shield that includes its latest sensing technology, allowing the vehicle to understand the driver’s state of mind along with the world around them.”
To this end, state-of-the-art sensors such as cameras, radar and LiDAR, powered by Volvo’s central computing platform, will be added to generate a full 360-degree view. In addition, the company asserts that its system is not distracted for a millisecond, being able to detect roads in front of the driver or small objects hundreds of meters away to inform, act and avoid accidents.
“Our software and sensors can help reduce accidents resulting in serious injury or death by up to 20%. Similarly, we estimate that we can even improve overall accident prevention by up to 9%,” Volvo says.
Internally, the Volvo EX90 will be able to measure gaze concentration by means of proprietary algorithms that act through cameras and sensors. Its intelligence will even allow it to detect when the driver is distracted or tired. If this scenario occurs, the system will alert the person by gently pushing him/her, and if he/she does not respond, it will do so more insistently if necessary.
Finally, the company says it will reveal details in the coming weeks, before the official unveiling of the Volvo EX90 on November 9, 2022.
Written by | Ronald Ortega
